Spotify, one of the world’s leading music streaming service provider extended its partnership with Merlin, a digital rights agency for the independent label sector, by signing a new multi-year license agreement.
Spotify and Merlin has been partners since 2008. The new license agreement ensures that the leading independent labels and their artist worldwide will remain at the core of Spotify’s offerings to its audience.
Merlin is the fourth largest partner of the music service streaming company. Its organization comprises of more than 20,000 independent record labels and distributors form 51 countries. Spotify said its partnership with Merlin have been success over the past nine years.
According to Spotify, the new license agreement is structured to reflect and promote the value of Merlin’s collective offerings from its members while providing improved advertising and marketing opportunities and enhanced access to data. The company said Merlin members can also participate in its recently announced flexible release policy.
Earlier this month, Spotify also signed a new, multi-year, global license agreement with Universal Music Group (UMG)
Indie music is a huge part of Spotify’s success
Spotify co-founder and CEO Daniel Ek tweeted, “Indie music has been a huge part of our success since day one & I am super happy to say we have a new, multi-year deal w/@merlinnetwork.”
In a statement, Merlin CEO Charles Caldas, said, “This new agreement lays the path to future sustainable growth for us both, and we look forward to remaining an integral part in the service’s continued success.”
Merlin Chairman Martin Mill also commented, “I’m delighted that Merlin has reached this new agreement with Spotify. We’ve been great partners for each other, and this updated arrangement allows independents in the Merlin community the comfort of knowing they have a highly competitive deal and parity of access to the service, whilst creating a commercial environment in which Spotify can grow to the benefit of all of us.”
Spotify Premium for students now available in 33 new countries
The Spotify Premium for students has been launched in 33 new countries, according to the announcement of the music streaming company yesterday.
Spotify Premium provides students with uninterrupted music without ads, instant access to more than 30 million songs, take their music collection offline and listen to their playlists anywhere without using up data. It also offers students with better sound quality.
The company said its offering to students is now available in 33 markets around the world, the biggest in terms of geographic reach.
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