In a bid to compete with Facebook, the social network is opening up its live streaming API so the fans can connect directly into Twitter’s software.
According to The Information, Twitter will announce the change sometime next week. The move will simplify the streaming process for users, such as media companies, by allowing them to broadcast live videos directly into the service.
Currently, companies that want to stream live on Twitter in order to present their products or services need to arrange a deal with the company or use its Periscope app. In addition, Twitter will also announce a number of partnerships with companies that provide back-end services for live video streaming to be incorporated into the platform.
Twitter is vying to be the top online destination for live video streaming with Facebook, its main rival. The social network is trying to build on its live coverage of sports and e-sports, in particular. Last year, it had a little bit over 2 million viewers for Thursday Night Football. In a bid to reinforce video and live streaming as a fundamental part of its service, Twitter teamed up with Showtime to stream a boxing match for the first time ever, while it also made a deal to stream 15 e-sports events this year and also secured the rights to National Lacrosse League games for 2017 and 2018.
However, according to little information there is surrounding the opening of its live streaming API, it very much sounds like the live stream feature will be almost exclusive to the media organization. We’ll just have to wait and see if the rest of the user base will have to settle with the Periscope app.
This, of course, it related to desktop service as users have recently been presented with an option to broadcast directly from Twitter’s mobile apps. At the moment, only iOS and Android users have the option to live stream from the company’s app.
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